Ocado was established in the UK over 15 years ago and listed on the London Stock Exchange in July 2010. We are the world's largest dedicated online grocery retailer with over 500,000 active customers shopping with us today. Our objective is to provide our customers with the best shopping experience in terms of service, range and price, which builds a strong business and delivers long term value for our shareholders.


We have developed a unique end-to-end operating solution for online grocery retail based on proprietary technology and IP, suitable for operating our own business and those of our commercial partners.


The world is changing fast, driven by different shopping habits and ever more advanced technology for the consumer. Grocery is the largest of all retail segments and is moving online. Moreover, the rapid growth of shopping using mobile devices opens new opportunities. We are well positioned to take advantage of these long-term structural trends for the benefit of our customers, partners and shareholders.

Why People Invest In Us


Largest dedicated online grocery supermarket in the world


Significant market opportunity in grocery, the largest retail segment


Ideally positioned to benefit from continuing channel shift to online


Proprietary intellectual property creating significant competitive advantages


Superior customer offering with leading service, range and price proposition


Operating model gives structural advantages


Operational leverage and virtuous cycle of growth and investment expanding margins


Commercialising intellectual property offering significant value creation from platform business


Proven management team driving strategy and execution


Actively promoting responsible business behaviour

Our Brands

Ocado Logo

Both our corporate identity and our core grocery brand used for our shop and own-label products.

Ocado Smart Logo

End-to-end online grocery platform solution.

Sizzle Logo

Our dedicated kitchen and dining store.

Fetch Logo

Our dedicated pet store.

Our Vision

Mission Statement

Delivering the world's most advanced end-to-end online solution, using it to power our retail businesses and those of our commercial partners.

Strategic Objectives

To continually develop and utilise our unique intellectual property, drive growth and maximise our efficiency to deliver long-term shareholder value.

Our Beliefs

Learn from yesterday, deliver today, innovate for tomorrow.

What's In Our Annual Report

Our Retail Operating Model

An introduction to our retail operating model and the benefits it offers.

Ocado Smart Platform

Learn about Ocado Smart Platform, what it is and what its applications are

Our Business Model

An overview of our economic business model for our retail operations and intellectual property.

Our Strategy

An explanation of our strategic objectives for generating long term shareholder value.